Community Stage - Hall 10
This session welcomes Sadek Sabbah, Chairman of Cedars Art Production (The Sabbah Brothers), one of the leading names in Arab drama production.
Moderated by media professional Amer Bin Jassas, the discussion explores the creative journey of transforming written stories and scripts into successful television productions that have captivated millions across the Arab world.
The session will delve into the evolution of the industry, production challenges, and the vital collaboration between writers and producers. It will also highlight key works that left a mark on Arab drama. A behind-the-scenes look into the art of storytelling on screen—this session offers insight and inspiration to aspiring creatives in fiction and television.
A prominent Lebanese producer and Chairman of Cedars Art Production (Sabbah Brothers), one of the Arab world’s most established production companies. Coming from a family with a rich artistic legacy, he has played a pivotal role in shaping the modern Arab drama landscape. Sabbah has produced a wide range of hit TV series such as Al Hayba, Khamsa w Nos, 2020, and Awlad Adam, all of which gained widespread acclaim across the Arab region. Known for his strong artistic vision and commitment to high production value, he continues to support emerging talents and expand the reach of Arab drama internationally.
An Emirati media professional and host of the programme "Al Mugharrid" on Emarat TV. Known for his calm presence and thoughtful dialogue, Amer is committed to delivering meaningful content that reflects societal issues and the voices of Emirati youth. He views media as a mission and a responsibility, and is praised for creating a respectful space for dialogue that highlights positivity and inspiring stories. Deeply rooted in national identity and community values, he believes the success of any show lies in its sincerity and connection with the audience. Through "Al Mugharrid", he has made a strong impact and earned the trust of viewers across the UAE and beyond.